Setting/location - The setting seen in the clip is the castle of Winterfell - which is in the North - and the surrounding landscapes, these are seen covered with snow which suggests that the setting normally isn't travelled to and that it would have been hard to get to in the snow. Costumes - Different costumes are used to show the contrast between the characters. The Stark family live in Winterfell so they are used to the cold and the snow. This is connoted by the use of their costumes as they are all wearing big, thick coats and furs. The colours worn are also quite dark colours which can suggest that these characters aren't the ones who are supposed to stand out in the scene and this becomes apparent when the King's party arrives. The King and his family's costumes are very different to the Stark's as they look unprepared for the weather and the cold as they are in royal gowns of quite thin materials. The colour of their clothes compared to the Stark's is also significant as they wear a bold range of colours that are associated with wealth and royalty to show who they are without any introduction. Body language - Body language is a main feature in the scene as it shows how the two groups of characters react to the arrival of the King and his party. The Stark's - who are waiting for them to arrive - are seen tense and nervous and this infers that they don't feel comfortable being in that situation. This is different with the children though as they are seen to be excited and we later find that the reason for the arrival is for the oldest daughter Sansa to be married to the Prince and this connotes why they are feeling this way compared to their parents. The King's family on the other hand also look quite tense but hold a sense of confidence and power when they enter the scene and this reflects their family's pride and honour. This is especially shown in the Queen and Prince Joffrey as we later find out their family is held in higher honour than the King's. Props - There aren't many props used in the scene but the main one we see is a helmet used by the youngest daughter of the Stark family. The use of this prop not only refers back to Arya's character as she enjoys things like fighting with swords and spending time with her brothers but it also knocks the gender stereotype of girls - especially in the time period of the programme. Armour is a masculine item used by knights and this fact connotes that Arya is rebellious and that she dislikes being assigned roles for her gender. Banners are also used as props to show the difference in the two groups and this connotes that throughout the kingdom there are different families of high power and this can further infer that they are all in competition. It also shows that the King's family have most likely travelled far to come to Winterfell. This is also shown through the use of horses and carriages which have been used to escort the family. Decor - The only decor really shown is the exterior of the castle and it's surrounding lands, these are seen in a grey/pale shade of lighting which connotes the time of day - which is early morning - and reflects the overall feel of the situation. The castle however reflects the Stark's life as it shows that they are of some wealth and significance in the kingdom - Lord and Lady Stark own Winterfell - and it also infers that they are the rulers of the North. The castle however has a welcoming feel to it which suggests that the Stark's are of a good nature and they are welcoming their guests with open arms (even if they don't like to).
High angles are used to make the person in the shot look small, vunerable or weak. Here a high angle is used to show how Catelyn Stark looks down on Jon Snow and how she values him in her family.
Low angle
Low angles are used to make the person in shot come across as a tall, dominant figure who is intimidating. Here this shot is used in constrast with the one used for low angle as it shows Catelyn Stark looking down on Jon Snow from above which shows her power above him but also that she doesn't like him. Eye level
Eye levels are used to add normality for the viewer. This shot above shows that even though she is leading an army Daenerys is just a young girl still. It also shows her determination.
Over the shoulder
Over the shoulder shots place us in the situation and make the viewer feel involved. The shot above is used to put us in the situation to watch how Daenerys reacts to being told her child has died. The man's face is hid so we don't know what's going on at first as we would see he is upset to tell her.
Point of view
Point of view shots are used to engage the viewer and to feel connected but also empathy to the person who we're seeing the point of view of. Here we see a shot from someone hiding from Cersei - who is the queen - which makes us feel connected to the character in a way we feel bad for them. We do this because Cersei's character is dangerous and that the person is probably and trouble and will be sent to death.
Canted angle
Canted angles are when the camera is titled sideways or is put on a diagnal. This is used to create distortion in the scene and a sense of disruption. Above the shot is used to create suspicion and an air of unease in the room and this links with the program as it is about murder and mystery.
In the advert various images of the shoe are used to show the different colours and styles you can purchase, this shows that the shoes can fit different audience's needs and there is a range of designs to add individuality. Also many images are used so that the audience know directly from looking at the poster that it is advertising the shoes without reading more into it.
The backgrounds I used are to connote the fun nature of the shoes and also how they can fit into the 'street' style, this is done by using bright backgrounds that stand out but also don't overpower the image of the shoe above them. The colours also don't fit into any gender stereotypes either which connotes that the shoes are in fact unisex which again widens the audience.
The overall design of the poster is supposed to be like a comic/cartoon strip - which also adds to the 'fun' nature - and I did this by using bright backgrounds and seperated the images into sections, this infers that the target audience is teenagers as it is something that would appeal to them. The font I used furthermore adds to this idea as it is in an informal font that looks like it's been scribbled. If the advert was initially aimed at adults it would be quite formal but the way this poster is designed is the complete opposite highlighting it is for the younger adults/teenagers.
I gave the shoes the name of 'Streets Max' to fit in with the theme that they are platform shoes but to also add to the appeal that they are popular and desirable. I accompained this with the tag line 'walk tall' to furthermore add to the 'tall' theme and this connotes that when people wear these shoes they feel confident. The colour of the font is in black and white to keep it basic against the bold backgrounds and images so it's not the first thing you're drawn to, it also infers that there is nothing else to say when it comes to the shoes but the title and tagline.
Overall the advertisment has a fun theme and advertises the product clearly.
Extreme long shots are used to introduce a setting or to suggest that the characters featured are overwhelmed by the vastness of it all.
Long shot
Long shots are used to communicate the realtionship between the characters and the setting; for example here they are comfortable/relaxed.
Medium shot
Medium shots are used to communicate how the character is feeling and normally to also show the realtionships between the characters in the scene. For example, here the shot shows that Robb and Bran are brothers and that they don't want to leave the direwolf pups to die.
Close up
Close ups are used to draw attention to something significant; - for example here Daenerys' face is highlighted to show her facial expression - this could be a facial expression or to an object important to the narrative.
Extreme close up
Extreme close ups are used to emphasise an object and to bring the audience closer to something to normally generate feelings of discomfort. Here the one ring from Lord of the Rings is used to show the significance of it and that it is the source of the danger and most of the problems in the story.
Establishing shot
Establishing shots are normally used at the beginning of films to introduce the setting to the viewer. The image above is used to highlight the vastness of the city and to show how overwhelming it is.
In the video above the following camera movements have been used:
Crane shot - To show people travelling up the side of The Wall - to show their journey unpwards - which then turns into a high angle to show how vunerable and in danger they are as it shows the drop they could fall to.
Tracking shot - Used to follow the movement of the characters who are walking.
Arc shot - Shows body language of King Joffrey and shows reactions in people like Stannis.
Sideways track - Follows the people on horse's journey as they are moving quicker than on foot.
Zoom shot - To show the situation of Theon Greyjoy being held hostage and the shot before it to show that the person who is holding him is likely to torture him as there is a hint of a weapon.
Tilt shot - A tilt shot is used whenever Joffrey is in the scene to show he is in high power - as he is the King of the Seven Kingdoms - and it also shows he is going to be significant to the recent season.
Crane and panning shot - Used to show the movement of the dragon as it not only travels to the side but upwards.
