In the advert various images of the shoe are used to show the different colours and styles you can purchase, this shows that the shoes can fit different audience's needs and there is a range of designs to add individuality. Also many images are used so that the audience know directly from looking at the poster that it is advertising the shoes without reading more into it.
The backgrounds I used are to connote the fun nature of the shoes and also how they can fit into the 'street' style, this is done by using bright backgrounds that stand out but also don't overpower the image of the shoe above them. The colours also don't fit into any gender stereotypes either which connotes that the shoes are in fact unisex which again widens the audience.
The overall design of the poster is supposed to be like a comic/cartoon strip - which also adds to the 'fun' nature - and I did this by using bright backgrounds and seperated the images into sections, this infers that the target audience is teenagers as it is something that would appeal to them. The font I used furthermore adds to this idea as it is in an informal font that looks like it's been scribbled. If the advert was initially aimed at adults it would be quite formal but the way this poster is designed is the complete opposite highlighting it is for the younger adults/teenagers.
I gave the shoes the name of 'Streets Max' to fit in with the theme that they are platform shoes but to also add to the appeal that they are popular and desirable. I accompained this with the tag line 'walk tall' to furthermore add to the 'tall' theme and this connotes that when people wear these shoes they feel confident. The colour of the font is in black and white to keep it basic against the bold backgrounds and images so it's not the first thing you're drawn to, it also infers that there is nothing else to say when it comes to the shoes but the title and tagline.
Overall the advertisment has a fun theme and advertises the product clearly.
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